Unipath Solutions

Unipath Solutions is an Indian outsourcing company that supports UK facilities management and building services businesses with helpdesk, contract support, accounts administration and data work. We took on their web redesign and branding in February 2022.

Study and planning. Meetings with the CEO, CTO and marketing heads on short and long term targets, and with the sales team on market response. A study of competitor websites, notes on what to improve, and a mock design discussed with the client.

Positioning. Unipath's services are outsourced work where no physical presence is needed. We organised them into three offers: in-hours services (helpdesk, contract mobilisation, contract support administration), out-of-hours services (supplier, engineer and client calls and emails) and a complete blend of both, including weekends and bank holidays. We kept to the client's own term, outsourcing.

Website. A rebuilt home page with a shorter carousel of two images, a more detailed who we are section, a what we do section split into the three offers, a page for each offer, a completely redesigned about us page, and case studies in place of the old portfolio.

SEO and content. A review of their current search ranking with the changes needed to improve it, and a plan for blogs and new marketing campaigns after launch.