Digitize FM

Website content for Digitize FM, iPath's computer-aided facilities management (CAFM) software, written by Innoveo Marketing between October and December 2024. The brief was a dedicated product website that explains the software, its features and who it is for.

Research and requirement gathering: a briefing call with iPath, then a review of competitor sites (FMSystems, Fiix, SimPro, MaintainX, Jobber and Facilio), and learning how facilities management companies work, from hard services such as machinery and appliances to soft services such as security and cleaning.

Website structure: a basic wireframe and page plan covering a landing page carousel, how it works, benefits, features, industries served and a contact section.

Positioning: Digitize FM as an all-in-one CAFM that takes a facilities management company from client onboarding to invoicing, across contracts, assets, maintenance, HR and a client portal.

Copywriting: landing page headline and carousel, a three-step how-it-works section, the benefits section and eight product features, with a revised version delivered in December 2024.